Discover the story behind SÔZ Studios – an ethical fashion brand designing organic garments in Laguna Beach and crafted in Los Angeles.

At SÔZ Studios, we believe in the power of slow fashion, natural fibers, and local craftsmanship. Founded in Laguna Beach, our mission is to create timeless, minimal garments made from organic materials and sewn in a women-owned factory in Los Angeles. Every piece reflects our values of sustainability, transparency, and design integrity.

Our CEO and Founder, Ed O’Connell, left his 13-year career in tech to pursue his lifelong creative passion. He learned to sew and made an entire collection of reference samples. SÔZ is a marriage of Ed’s artistry and his desire to find a menswear brand made from organic and natural fibers with a high-end aesthetic. Central to SÔZ's mission is the concept of collective wellness — our individual health and vitality intertwined with our environment’s health and vitality.